Listings are added by businesses and members, or compiled from public information. Before publication, moderators review basic details and content suitability; this is not a professional endorsement or verification. Claimed listings can be managed by an approved business member, while unclaimed listings haven't been confirmed by the business. A "Verified" label appears only where Dogfolk has granted that separate status. Inclusion in the Dogfolk directory is not an endorsement. "Featured" and "Sponsored" placements are paid or promotional and are always labelled. Community discussion on Dogfolk is independent of advertisers.